The Branding Process
When I started my journey with photography, I never knew it had the potential to turn into a business where I was making money. As time went on, and I created my social media accounts, I knew I wanted everything to feel cohesive. So, I started with a mood board.
I got an idea of what other companies looked like and I found my style. From there, I choose a color scheme and have stuck with it. Everything that I design for my brand now has the same 3 colors. I also did the same for text. I selected two typefaces that I felt best represented my style of photography.
My logo was something that I spent a while sketching and revising. I decided in the end to keep it simple. I wanted people to know exactly what they were looking at just by seeing my logo. It is also the design that I use for all of my watermarks. Looking to brand your company? Check this out.
