My goal with creating this look book is to design something that fits right in along with the other things they produce as a brand. I gathered a few girls who I think fit their target audience. These girls are authentically themselves and so beautiful. The next step for me was to go through Olive Ave’s inventory and decide what I wanted them to wear. I paired outfits together based on my desired outcome. I have 3 outfits per girl that match and can be photographed in pieces. The look book will have sections including tee shirts, dresses, and accessories. Each section will have individual shots of the detail and a styled photo of the entire outfit. At the beginning or end of each section there will also be a group photo. I will need a few props for this shoot. Those include, flowers, bubbles, and fruit. I am so excited to start shooting next week! I will have a few snippets of our shoot to share with you!
Top Teton Shots
As I was traveling to the Tetons, I saw so many beautiful landscapes. I also saw tons of wildlife! Sometimes you have to hurry to get the shot you want. Unfortunately, animals are not of your timeline and if you take to long your opportunity could be lost. As I drove around the park I made sure to always have my camera ready to go. I even took a few shots out of the window as we were driving. Do anything for the shot! Well, almost anything.
Considering going to the Tetons? This website will give you tons of wildlife photos from the park!
Sky Mountain Lodge Landscape
While on a trip to the Tetons, I was able to stay in the Sky Mountain Lodge. This cabin has a lot of beautiful nature surrounding it. There is a lovely pond and deck that over looks it. On a day with a clear sky you have an amazing view of the Tetons right out the back window. There is also a barn on the property that is perfect for photoshoots. I was lucky to be able to photography the surrounding area. Have you every traveled to the Tetons?
To find out more about this lodge, check out this site!
Grand Teton Landscape
Grand Teton National Park has so many unexpected beauties. On my recent trip to the park, I was in awe over the beauty of the mountains and the nature. One early morning I went to shoot the Tetons as the sun was rising. Below you will see my shots from that morning and others. I love how the same mountain range can be captured in so many different ways.
Grand Teton Nature
The park also has an abundant array of wildlife. I was fortunate enough to see a bear, moose, and elk! If you want to see more beautiful photos of the park, click here!
Some of the most creative photos I have ever taken have come from long exposure photography. With just a few easy tricks you can master this skill! Get yourself a good tripod that will allow your camera to be still during the long exposure. This first image captures a moment where you can see a person, a barn, and the night sky. This is done with a exposure around 20 seconds long. We then used as large flashlight to light up the barn and out friend Cory. Then in Photoshop, I fixed up the light a little using dodge and burn. The result was a pretty cool image! Play around with colors and flashlights. Light painting is also a fun trick to learn along side long exposure. If you want to learn more about long exposure, check out this link!
There are so many fun and different ways to do light painting! Once of my favorite was is using gels over your light source. I was able to get this photo using that technique! We also used small flashlights that produced different colored light. Get creative and you will create some really cool work!
Light painting is an excellent way to get unique look in your photos. For those just starting, check out this blog to learn more about the light painting process! I have been able to learn so much about my camera and increase my speed by practicing light painting techniques. Try something new! Here are some of my other favorites.
How to Make a Product Advertisement
In order to give this photo a little personality, I added motion. My classmate dropped the Clif bars as I got the shot. It was important that I got this shot outside because that is how the company often advertises their products. My editing made all the difference for this photo. I brightened up the colors on the packaging and made it more clear overall. I also masked out the arm in the upper left corner. Below you can see the set up, and my before and after editing.
Product photography is used to convey a message. These images do a great job of that!
How to Shoot Product Photography
Step 1 – Light It
Lighting is crucial when trying to take the perfect photograph. For this photo, I used natural light that was coming through a window, and a reflector. The combination of the two light sources created a perfect balance.
Step 2 – Style It
Adding styling pieces to your photo is what is going to take it to the next level! This photo of honey would have felt plain and boring if there were not other aspects to get you interested. After all, product photography is meant to covey a feeling.
Step 3 – Separate It
Creating distance between your subject and the background gives it a more interesting feel and helps tells a story. In these two images, you can see bokeh used to create that separation. Because of the products, I chose to shoot outside. My intention was specific with styling, lighting, and separation.
Curious about the lighting needed? Check out this site!
Image Layering & Scanography
Using 2 photos on together is just one way to add depth to your images! This first image is something that I created in Photoshop by layering two photos together. I felt that the star sky background really complemented my light painting of the car. It took some time to blend the images together perfectly, but I am proud of the final result!
Before taking this next image, I knew nothing about scanography. I didn’t understand how to do it and I had no idea how popular it is! I am excited to keep practicing my skills and continue to improve in this area. If you want to learn more about scanography, click here!
Self Portrait to Movie Poster
First, I began with a self portrait. I took this photo with my camera on a tripod, and a speed light. After taking the image, I moved into Photoshop. That’s where the fun part began! I played around with the color grading and different effects. Then I took a copy and offset it with the original to get the look that you see below. To finish off the vibrant neon look I was going for, I added typography that felt like a neon sign. This part was fun to create in Illustrator, and gave it the finishing touches I was looking for. Check out these other cool movie posters!
The last 2 weeks were spent planning! I didn’t realize how much planning would go into making a look book. I spent a lot of time looking and researching different brands look books. One consistency that I found was that they each were very specific to the season or look. I can tell that they were planned very carefully and lots of thought went into them. So that’s what I have done with mine. The brand that will be represented in my look book is Olive Avenue. This brand is local to Rexburg Idaho. I wanted to create this look book for a brad that I thought would mutually benefit from my photos! I am in contact with them to set up all the details for shooting. My goal for the photo shoot is to convey the message of their brand in the photos and design. The first thing I did to prepare was creating a mood board. I am consistently adding to it and narrowing in on a style.
Based on my research I have found colors and fonts that I feel best represent the brand!
Also check out their website!
The next two week will be spent shooting and editing the photos!
How to: SQIBB
Learning how to create this studio quality invisible black background is what you need to take your photography to the next level. Contrary to what it looks it, it’s actually pretty easy to achieve. You just need to remember a few simple things.
First, you must create a triangle with yourself, the subject, and your external light. This will ensure that half of the subject is lit, while the other side is in shadow.
Second, you must master your settings. This set up can get you what you need.
ISO 100; 1/250; F/? – depending on how much light. Outside: f/22; Inside: 5.8 – 8
Now go practice! Also, check out these other cool SQIBB photos!
How to get an extraordinary shot in an ordinary spot!
One way to noticed the extraordinary things around you is to focus on detail. While I was walking around Denver, I noticed all the flower beds and thought nothing of them. It was spring time and they were everywhere. However, once I got done to their level and looked closer, I noticed more detail and loved how the shots came out. By adding bokeh, and getting close to the ground, I was able to get some extraordinary shots in an ordinary spot.
Here are the two different shots I got, and what they look like from farther away.
This idea has been done in many ways. One of my favorites belongs to Douglas Phan.
The Branding Process
When I started my journey with photography, I never knew it had the potential to turn into a business where I was making money. As time went on, and I created my social media accounts, I knew I wanted everything to feel cohesive. So, I started with a mood board.I got an idea of what other companies looked like and I found my style. From there, I choose a color scheme and have stuck with it. Everything that I design for my brand now has the same 3 colors. I also did the same for text. I selected two typefaces that I felt best represented my style of photography.
My logo was something that I spent a while sketching and revising. I decided in the end to keep it simple. I wanted people to know exactly what they were looking at just by seeing my logo. It is also the design that I use for all of my watermarks. Looking to brand your company? Check this out.